ESW Projects and Initiatives
As a manager for full-scale field implementations of the Base of the Pyramid Protocol™, ESW works both behind the scenes and in the field to facilitate a company’s development of BoP businesses and capabilities. In addition to assembling and training project teams, ESW also assists companies in managing the on-going activities and learning associated with the process. You will find a brief description of current and past projects below.
BoP Protocol Implementations
- SC Johnson in Kenya - the pilot implementation of the Protocol, launched in 2005, and directed out of Cornell University by Erik Simanis.
- Solae/DuPont in India - the second implementation of the Protocol, launched in 2006 and directed through ESW by Erik Simanis (Cornell University), with assistance from from Tatiana Thieme (University of Cambridge) and Patrick Donohue (ESW).
- Enterprising Health in Flint, MI - the first US-based implementation of the Protocol, sponsored by Ascension Health and launched in 2008.
Additional projects
- Mastercard in the Philippines - a rapid ethnographic appraisal focused on product development, managed through ESW by Tatiana Thieme (University of Cambridge).
More detailed information on BoP Protocol implementations can also be found in the 2nd edition of the BoP Protocol: a recent publication that uses real-life examples from the Solae and SC Johnson projects at http://BoP-Protocol.org.